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handybook = handbook, police = policies 15. Probbation on prices for our base materials, visit those suppliers on a
= Probation (x2), subjective = subject, employees regular basis to check the quality of the base materials&
= employment, note = notice 16. Terminator
James: Do you have a car for that?
= Termination, probbation = probation (or probationary),
Sarah: Oh yes, the company provides me with one. I
note = notice 17. Referrals = References (x2) (a person
also have to deal with problems as they arise on a day-to-
who writes a reference is called a referee), apointments
day basis, and produce regular sales reports for the
= appointments 18. singed = signed
Directors.
James: Anything else?
Contracts of employment can be temporary, permanent,
Sarah: Well, on top of everything else, I'm responsible
short term, long term, fixed-term or open-ended.
for managing 10 machinists, 3 trainees, 2 cleaners and 2
Contracts contain express terms (those that both the
security guards.
employer and the employee agree on), and implied terms
James: That sounds like a lot of work for one person.
(these are not stated in the contract, but impose
Can you delegate any of it?
obligations on both the employer and the employee)
Sarah: Unfortunately no. I have to do it all myself!
Some contracts may contain a restrictive covenant (a
clause which prevents an employee from doing
something. For example, it may prevent the employee
Sales and marketing 1 (pages 44 45)
working for another similar company when s/he finishes
work in his / her current company).
1. cowded = crowded 2. nich = niche 3. uniqe
Contractual liability is a legal responsibility for something
= unique 4. feachures = features 5. patient = patent
as stated in a contract.
6. inovative = innovative 7. lunch = launch 8. brocure
= brochure 9. opmarket = upmarket 10. reserch
= research 11. advertiseing = advertising 12. campain
Exercise 2:
= campaign 13. premote = promote 14. comercials
Here is the complete conversation:
= commercials 15. spouts = spots (an informal word)
16. advertisments = advertisements 17. pacement
James: Hi, Sarah. How's the new job going?
= placement 18. billyboards = billboards (we can also say
Sarah: Oh, not too bad. I'm still trying to find my feet,
hoardings) 19. plop-ups = pop-ups 20. mailshoots
though.
= mailshots 21. sponsership = sponsorship 22. endoarse
James: Tell me a bit about it.
= endorse 23. opinon = opinion 24. pont = point
Sarah: Well, my official job title is Regional Production
25. retale = retail 26. pich = pitch (an informal word)
Manager, which means that my main accountability is to
27. miscounts = discounts 28. giveways = giveaways
supervise the work of the production department.
29. dommestic = domestic 30. expot = export 31. raps
James: Where are you based?
= reps (= short form of representatives) 32. franshise
Sarah: Most of my work is done at the head office in
= franchise 33. guarantea = guarantee 34. where
central London, but I also have to spend time at our
= wear (part of an expression: wear and tear)
various branches and departments in the area. There
35. merchantizing = merchandizing 36. brant = brand
are several of these in the South and South-East.
37. loco = logo 38. pakaging = packaging 39. cattalog
James: Who do you report to?
= catalogue 40. hyp = hype 41. fat = fad
Sarah: The Central Production Manager. Tom Atkinson,
42. competiton = competition 43. tramp = trump (an
his name is. I've only met him a couple of times, but he
informal word) 44. trucking = tracking 45. canvince
seems nice enough. We meet once a month to consult
= convince
each other on major issues. We evaluate the current
73
Answer key
Answer key
Sales and marketing 2 (page 46) 33. audit 34. brief 35. relate 37. quantify
39. deduct 41. oblige 42. widen 43. employ
1. obsolescence 2. Promotion (promotion is also the
selling of a new product through the use of 'free gifts', by Down: 1. finalise 2. imply 3. consult 4. accelerate
giving special discounts, etc) 3. Wholesale 4. bench- 5. handle 6. retain 7. attend 8. convey
marking 5. Spam® 6. licensing 7. global 8. dealer- 9. compensate 10. disclose 12. resolve 15. substitute
ship 9. markdown 10. sampling 11. diversification 18. dictate 19. assert 20. advertise 21. avert
12. Telemarketing 13. distributor 14. freebie 15. airtime 22. deplete 23. reclaim 25. endorse 27. prohibit
29. influence 31. award 32. attempt 36. ascertain
The expression in the shaded vertical strip is low-hanging 38. acquire 40. explain
fruit.
Similar meanings 3: Adjectives (pages 53-54)
Sales and marketing 3 (pages 47 48)
Exercise 1:
1. added value 2. trade fair 3. brand loyalty 4. focus 1. extensive 2. mandatory 3. resolute 4. adequate
group 5. break even 6. reward scheme 7. price war 5. inconsistent 6. thorough 7. overall 8. scrupulous
(also called a price-cutting war) 8. white goods 9. discourteous 10. restricted 11. vibrant 12. out-
9. mailing house 10. product differentiation dated 13. abundant 14. pertinent 15. inflexible
11. customer care 12. cold call 13. crisis management 16. risky 17. basic 18. narrow 19. abrupt 20. crucial
14. client base (also called a client list) 15. network
marketing 16. loss leader 17. sales forecast 18. high
Exercise 2:
pressure 19. brand awareness 20. public relations
1. prospective 2. enduring 3. rudimentary 4. thriving
21. market leader 22. press release 23. price insensitive
5. voluntary 6. tedious 7. steady 8. disparate
24. product abandonment 25. consumer protection
9. profitable 10. lengthy 11. nominal 12. integral
26. trade delegation 27. corporate image 28. price [ Pobierz całość w formacie PDF ]